PDM - MARKETING MINOR ASSIGNMENT
Date of Submission: 01 Oct 2016 (Saturday)
Questions:
1. Describe the Integrated Marketing Communication Process
2. Explain the DAGMAR Approach to set communication objectives.
3. Describe the Budgeting approaches for the promotional program.
Date of Submission: 01 Oct 2016 (Saturday)
Questions:
1. Describe the Integrated Marketing Communication Process
2. Explain the DAGMAR Approach to set communication objectives.
3. Describe the Budgeting approaches for the promotional program.
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