PDM Marketing Minor Unit Test Questions
Date of Exam: 29 Sep 2016
Questions:
1. Integrated Marketing Communication (IMC), Elements
2. IMC Planning process
3. What are Communication Objectives? Explain the methods of setting communication objectives.
4. Explain various approaches of budgeting.
Date of Exam: 29 Sep 2016
Questions:
1. Integrated Marketing Communication (IMC), Elements
2. IMC Planning process
3. What are Communication Objectives? Explain the methods of setting communication objectives.
4. Explain various approaches of budgeting.
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